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Podcast Show Notes Ep 006: “How can brands adopt sustainability and scale positive impact on the environment? ” with Sonalie Figueiras, Green Queen

Listen to the full episode on your favourite podcast player:

I’m compelled to act because we’ve only got the one planet and we’re destroying everything.

Sonalie Figueiras, Founder & CEO Green Queen and Ekoware

A few months ago we hosted an experts panel on how brands can leverage innovation and creator partnerships in order to scale positive impact on environmental sustainability. Over the last few months we’ve seen climate change issues making big waves in the media as the world becomes aware that it is becoming a global epidemic.

As someone who loves nature, I was curious about the different perspectives on how we can innovate around sustainability and partnerships to scale positive impact on the environment as a brand. Hong Kong has been making huge progress in the sustainable lifestyle and zero waste movement over the last few years, so for our next few episodes, I’m delighted to be talking to some of our panelists as well as sustainable entrepreneurs doing amazing work in this area.

Sonalie Figueiras is the founder and editor-in-chief of Green Queen, Asia’s largest eco wellness media platform, whose health issues led her to discovering the benefits of plant based diets and how it connects with the health of the planet and eventually advocating for social & environmental change and educating the Asia community on sustainability through original, inspiring media content.


In this episode we’ll be talking about:

  • How Green Queen grew from a blog into a full multi channel media company that became the largest eco-wellness platform in Asia
  • How Hong Kong’s behaviour and attitude towards sustainable living and zero waste movement differ from the rest of the world and led to the rapid growth of innovation and entrepreneurship in this area
  • Core driver for the growth of brands incorporating sustainability into their business
  • Sonalie’s favourite brands and entrepreneurs in HK doing amazing work in the eco-living space
  • How vegetarian food and green living goes hand in hand and why she’s a huge proponent of plant based food
  • What the main challenges are for people to adopt a more sustainable lifestyle
  • Sonalie’s prediction on environmental and social changes in the next few years
  • Some ways small businesses and startups can start incorporating sustainability into their business
  • Examples of successful brand partnerships and innovation that are growing positive environmental impact
  • Topics people are most interested in from insight on Green Queen

Practical tips

To start living in a more eco-friendly way, Sonalie suggests making a habit out of the following :

  • Buy less stuff – you need much less than you think you need
  • Increase number of plant based meal per week – make it a challenge with family and friends to explore plant based dining
  • Spend more time in nature
  • Only buy second hand clothes

Links

Green Queen Media

Founded by serial entrepreneur Sonalie Figueiras in 2011, Green Queen is an award-winning impact media platform advocating for social & environmental change in Hong Kong. Their mission is to shift consumer behaviour through inspiring & empowering original content in Asia and beyond.

With 3million + monthly digital impressions and over 25,000 followers on social media channels, Green Queen is the most popular and most visited eco, health & wellness English media magazine and platform in Hong Kong and across Asia.

IG: @greenqueenhk

Clips and summary from the Innovate for Growth Sustainability Experts Panel

How Brands can leverage innovation and creator partnerships to scale sustainability

Want a quick preview of this episode?

Is your brand interested in exploring podcasts as a marketing channel?

Brand sponsorship is a great way for your brand to reach and engage with its target audience in a relevant way while adding educational value. For more information, please email us at hello@internetofstories.com

If you’d like to support us on an ongoing basis:

Become a Fan:

Show your love and support for The Innovate for Growth Podcast.

Become a Sponsor:

Help us keep the podcast up and running at a high quality.

Become a Super Fan:

Get exclusive access to in person Q&A sessions with selected guests each month.

Other podcast interviews from The Innovate for Growth Podcast you might like:

Ep 001: “Should your brand be podcasting?” with Sam Book & Surmayee Tetarbe, Sassy Media Group

Ep 002: “Innovation in Hong Kong – where are we heading?” with Patti Hung & Kate Okrasinski, MAKE Studios

Ep 003: “The Business of Fine Art” with Jaime Lau, The Spectacle Group

Ep 004: “Making of the real life Marvel Tesseract and the artist entrepreneurial journey of a world renowned cold glass sculptor” with Jack Storms, The Spectacle Group

Ep 005: “Discovering the Uncharted Territories of Helicopter Aerial Hyperphotography – a story of chance and serendipity” with Antoine Gaussin, The Spectacle Group

Ep 006: “How can brands adopt sustainability and scale positive impact on the environment?” with Sonalie Figueiras, Green Queen Media

A few months ago we hosted an experts panel on how brands can leverage innovation and creator partnerships in order to scale positive impact on environmental sustainability. Over the last few months we’ve seen climate change issues making big waves in the media as it rapidly becomes a global epidemic.

As someone who loves nature, I was curious about the different perspectives on how we can innovate around sustainability and partnerships to scale positive impact on the environment as a brand. Hong Kong has been making huge progress in the sustainable lifestyle and zero waste movement over the last few years, so for our next few episodes, I’m delighted to be talking to some of our panelists as well as sustainable entrepreneurs doing amazing work in this area.

Sonalie Figueiras is the founder and editor-in-chief of Green Queen, Asia’s largest eco wellness media platform, offering resources for the community to make the planet and people healthier, and advocating for social & environmental change using original, inspiring content.

In this episode we’ll be talking about:

  • How Green Queen grew from a blog into a multi-channel media company and the largest eco-wellness platform in Asia
  • How Hong Kong’s behaviour and attitude towards sustainable living and zero waste movement differ from the rest of the world and led to the rapid growth of innovation and entrepreneurship in this area
  • Core driver for the growth of brands incorporating sustainability into their business
  • Sonalie’s favourite sustainable brands and entrepreneurs in HK doing amazing work
  • How a vegan diet and green living goes hand in hand and why Sonalie is a strong proponent of plant based food
  • What are the main challenges to people adopting sustainable lifestyle – awareness, convenience
  • Sonalie’s prediction on environmental and social changes in the next few years
  • How small businesses and startups can start incorporating sustainability into their business
  • Examples of successful brand partnerships that scales positive impact on the environment
  • Sustainability related topics that the Green Queen audience are most interested

Full show notes and links for this episode

Links

Green Queen Media

Founded by serial entrepreneur Sonalie Figueiras in 2011, Green Queen is an award-winning impact media platform advocating for social & environmental change in Hong Kong. Their mission is to shift consumer behaviour through inspiring & empowering original content in Asia and beyond.

With 3million + monthly digital impressions and over 25,000 followers on social media channels, Green Queen is the most popular and most visited eco, health & wellness English media magazine and platform in Hong Kong and across Asia.

IG: @greenqueenhk

Podcast show notes Ep 005: “Discovering the Uncharted Territories of Helicopter Aerial Hyperphotography – a story of chance and serendipity” with Antoine Gaussin, The Spectacle Group

Listen to the full episode on your favourite podcast player:

” The concept of hyperphotography is about bringing a vision, to use the technique to give a vision that the human eye is not able to naturally see or get. . . Even I, I don’t see it like I picture it. My technique brings another vision that goes further. “

Antoine Gaussin

In the last of our 3 part episode diving into the world of fine art, we have Antoine Gaussin, an aviation photographer from Belgium who specialises in hyper photography, where he stitches together photographs from different angles to form scenes from unexpected perspectives.

His latest project “Uncharted” has led him to taking birds eye view photos of airport from a helicopter from different angles, carefully stitched afterwards to form neat geometric patterns with aircrafts and bright colourful safety markings of different airports.

In this episode, we will be talking about:

  • Antoine’s journey transitioning from journalism to fine art photography
  • How his love of travelling and poetry led to creating art photography with a focus on airports
  • How the concept for the ‘Uncharted’ collection and his hyper photography technique developed
  • The role of innovation in making his art possible – from the lens he uses to taking photos from a helicopter which require special permissions from airports
  • Succeeding as a professional artist and serendipities that led to that
  • Antoine’s advice to those who want to do photography for a living

Practical tip on what it takes to succeed as a professional artist

“It’s about authenticity. Don’t try to please the people. I think you have to be authentic and don’t have to try and copy, or to intellectualise is no good. Listen to your heart. I believe in the invisible will. If you are authentic with what’s inside of you, people will recognise it. “

Antoine Gaussin

Links

The Spectacle Group

Antoine Gaussin’s “Uncharted” collection is exclusively represented globally by The Spectacle Group. Uncharted is available for viewing at The Spectacle Group gallery in Hong Kong and at international art fairs.

IG: @thespectaclegrouphk

Visus Gallery

IG: @visusgallery

Antoine is also the owner of Visus Gallery in Belgium where he curates work of other artists as well as exhibit his own art photography series.

Want a quick preview of this episode?

Is your brand interested in exploring podcasts as a marketing channel?

Brand sponsorship is a great way for your brand to reach and engage with its target audience in a relevant way while adding educational value. For more information, please email hello@internetofstories.com

If you’d like to support us on an ongoing basis:

Become a Fan:

Show your love and support for The Innovate for Growth Podcast.

Become a Sponsor:

Help us keep the podcast up and running at a high quality.

Become a Super Fan:

Get exclusive access to Q&A sessions with selected guests each month.

Other podcast interviews from The Innovate for Growth Podcast you might like:

Ep 001: “Should your brand be podcasting?” with Sam Book & Surmayee Tetarbe, Sassy Media Group

Ep 002: “Innovation in Hong Kong – where are we heading?” with Patti Hung & Kate Okrasinski, MAKE Studios

Ep 003: “The Business of Fine Art” with Jaime Lau, The Spectacle Group

Ep 004: “Making of the real life Marvel Tesseract and the artist entrepreneurial journey of a world renowned cold glass sculptor” with Jack Storms, The Spectacle Group

Ep 005: “Discovering the Uncharted Territories of Helicopter Aerial Hyperphotography – a story of chance and serendipity” with Antoine Gaussin, The Spectacle Group

In the last of our 3 part episode diving into the world of fine art, we have Antoine Gaussin, an aviation photographer from Belgium who specialises in hyperphotography, where he stitches together photographs from different angles to form scenes from unexpected perspectives.

His latest project “Uncharted” has led him to taking birds eye view photos of airport from a helicopter from different angles, carefully stitched afterwards to form neat geometric patterns with aircrafts and bright colourful safety markings of different airports.

In this episode, we will be talking about:

  • Antoine’s journey transitioning from journalism to fine art photography
  • How his love of travelling and poetry led to creating art photography with a focus on airports
  • How the concept for the ‘Uncharted’ collection and his hyper photography technique developed
  • The role of innovation in making his art possible – from the lens he uses to taking photos from a helicopter which require special permissions from airports
  • Succeeding as a professional artist and serendipities that led to that
  • Antoine’s advice to those who want to do photography for a living

Full show notes and links for this episode

Links

The Spectacle Group

Antoine Gaussin’s “Uncharted” collection is exclusively represented by The Spectacle Group. Viewing available at The Spectacle Group gallery in Hong Kong and at international art fairs.

IG: @thespectaclegrouphk

Visus Gallery

IG: @visusgallery

Antoine is also the owner of Visus Gallery in Belgium where he curates work of other artists as well as exhibit his own art photography series.

Ep 004: “Making of the real life Marvel Tesseract and the artist entrepreneurial journey of a world renowned cold glass sculptor” with Jack Storms, The Spectacle Group

In this episode, we will be continuing our journey into the world of fine art as I talk to Jack Storms, one of the very few cold glass sculptors in the world. His work has been featured in Marvel’s Guardians of the Galaxy movie and viral videos that have reached hundreds of millions of viewers. In this episode Jack will explain more about his work process, how his art piece ended up in a Marvel movie, meeting Stan Lee in person and his own advice for those who want to build a successful business as an artist.

  • The techniques and process Jack Storms used to create the signature look for his glass sculptures
  • Why there aren’t many cold glass artists in the world
  • How Jack’s love for geometry influence the aesthetics for his art
  • Jack’s journey of becoming a sculptor and going from being inspired by Stan Lee in the early days to a memorable experience of meeting him in person
  • How a Jack Storms sculpture landed a part in Marvel’s Guardians of the Galaxy movie
  • Jack’s plans for growing his brand and increasing engagement with his fans by sharing what it takes to be a functioning artist through his vlog and Patreon
  • Jack’s advice for aspiring artist entrepreneurs

Links

Jack Storms is represented by The Spectacle Group where his sculptures are regularly exhibited in Hong Kong and around the world at major art fairs.

The Spectacle Group

IG: @thespectaclegrouphk

Jack Storms

IG: @stormsjack

Full show notes and podcast links available here.