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Podcast Show Notes Ep 007: “When Creativity meets Sustainability” with Diana Chen, The Purpose Business & Creative Mornings HK

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Start with yourself first.

(On incorporating sustainability into a creative entrepreneur’s life and business)
Diana Chen, The Purpose Business

In this episode, we have Diana Chen, Sustainability Advisor at The Purpose Business and Host of Creative Mornings HK. Being an active member of the creative community, Diana has a unique perspective on the intersection between creators and sustainability. We had a great chat about her work on implementing sustainability strategies for brands, how they can scale environmental impact by making their initiatives more culturally relevant, and habits creative entrepreneurs should adopt to start living and working more sustainably.

In this episode we’ll be talking about:

  • Challenges for brands when implementing sustainability strategies
  • Whether the creative community is also looking to incorporate sustainability into their work more
  • How sustainable brands should go about partnering with artists and creators who are a good fit for their brand
  • Leveraging creators skills in creating appealing products and engaging with their community to scale positive impact
  • How brands are measuring the impact and effectiveness of these campaigns
  • Habits creative entrepreneurs can adopt in order to live and work more sustainably
  • How brands can start incorporating sustainability into their business

Practical tips

  • Start with yourself, e.g. understand how recycling works, get into the habit of separating your trash before taking them out, and immerse yourself in this kind of infrastructure in your daily life.
  • Get clear on your business purpose and mission, identify where on the 3 streams of ESG is most relevant for your business that you want to focus on and prioritise.


The Purpose Business

Creative Mornings HK

Clips and summary from the Innovate for Growth Sustainability Experts Panel

How Brands can leverage innovation and creator partnerships to scale sustainability

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Other podcast interviews from The Innovate for Growth Podcast you might like:

Ep 001: “Should your brand be podcasting?” with Sam Book & Surmayee Tetarbe, Sassy Media Group

Ep 002: “Innovation in Hong Kong – where are we heading?” with Patti Hung & Kate Okrasinski, MAKE Studios

Ep 003: “The Business of Fine Art” with Jaime Lau, The Spectacle Group

Ep 004: “Making of the real life Marvel Tesseract and the artist entrepreneurial journey of a world renowned cold glass sculptor” with Jack Storms, The Spectacle Group

Ep 005: “Discovering the Uncharted Territories of Helicopter Aerial Hyperphotography – a story of chance and serendipity” with Antoine Gaussin, The Spectacle Group

Ep 006: “How can brands adopt sustainability and scale positive impact on the environment? ” with Sonalie Figueiras, Green Queen

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