For those of you with young children, it can be frustrating to have barely worn baby clothes piling up at your house from your kids having rapidly outgrown them.
In the last of our mini series featuring sustainable brands, I talked to Sarah Garner, Founder of Retykle, who started the company to take the hassle out of resale of second hand children’s clothes to make life easier for parents. In this episode, Sarah shares with me more about the environmental issues caused by fast fashion, some exciting innovations and trends that are happening in the fashion industry, how Retykle enables parents to make money while offering a solution for conveniently recycling kids clothes, and her own entrepreneurial challenges as a non technical founder.
Key talking points:
- How her personal frustration with going through baby clothes quickly as a new parent led to her starting Retykle
- The definition of ‘Fast Fashion’ and how media and brands play a part in generating the demand for it
- How Retykle enable parents to make money while providing a convenient solution for recycling kids clothes that no longer fit
- Challenges of being a non technical founder when optimising and scaling efficiency without a playbook
- Local consumers’ changing attitude to second hand clothing
- Growing trend of fashion resellers and brands incorporating sustainability
- Innovations enabling sustainability happening in the consumer space, rental/reseller business models, and within fashion brand supply chains
- Simple habits that you can incorporate into daily life with kids to be more sustainable as a parent and cut down on waste
- Creating a brand community with influencers that stand for values they believe in in order to change consumer mindset at scale
Sarah’s tips for creative entrepreneurs who want to make a difference:
- Be constantly learning and stay curious
- Find something that you feel extremely passionate about and a problem that’s worth solving