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Podcast Show Notes Ep 015: “Redefining the future of education” with Natalie Chan, Founder & CEO of OWN Academy

Listen to the full episode on your favourite podcast player:

In this episode I’m delighted to chat with Natalie Chan, Founder & CEO of OWN Academy and one of the most inspiring education innovators in Hong Kong. OWN Academy bridges classrooms and the real world by giving secondary school students practical industry experience with companies like New York Times and Cartoon Network, helping them to discover their unique talents and career path. Natalie will be sharing more about their programmes and industry partnerships, the challenges and future for OWN Academy, and her experience and insights from Davos.

What we talked about: 

  • Natalie’s career journey going from corporate to becoming a film producer, to discovering her passion for education 

  • The power of media in helping her create positive impact that reaches many more people 

  • Do 12 year olds kids of this generation really know what they want to do with their lives? How OWN Academy help students discover their talents and the wide range of career opportunities that are available

  • How they are making it possible for secondary school students to get experience working with companies like New York Times and Cartoon Network

  • Natalie’s criterias when choosing companies to work with 

  • OWN Academy’s biggest challenges and goals as a forward thinking education innovator

  • Natalie’s own role models and mentors

  • Her experience at Davos and insights on education and future of work

Natalie’s advice for mission driven creative entrepreneurs:

” Figure out your business model first (…) Ultimately to be sustainable and really make an impact you have to have a business model that supports it, so figure out how to make money. “

End of Season 1

This is the final episode of Season 1 of The Innovate for Growth Podcast. We’re going to be taking a short break while preparing our next season with some amazing guests lined up, including an international children’s character and TV show creator, a Tai Chi master and an author documenting the stories of Hong Kong’s traditional tradesmen and women. Until then, stay tuned!

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Other podcast interviews from The Innovate for Growth Podcast you might like:

Ep 001: “Should your brand be podcasting?” with Sam Book & Surmayee Tetarbe, Sassy Media Group

Ep 002: “Innovation in Hong Kong – where are we heading?” with Patti Hung & Kate Okrasinski, MAKE Studios

Ep 003: “The Business of Fine Art” with Jaime Lau, The Spectacle Group

Ep 004: “Making of the real life Marvel Tesseract and the artist entrepreneurial journey of a world renowned cold glass sculptor” with Jack Storms, The Spectacle Group

Ep 005: “Discovering the Uncharted Territories of Helicopter Aerial Hyperphotography – a story of chance and serendipity” with Antoine Gaussin, The Spectacle Group

Ep 006: “How can brands adopt sustainability and scale positive impact on the environment? ” with Sonalie Figueiras, Green Queen

Ep 007: “When Creativity meets Sustainability” with Diana Chen, The Purpose Business & Creative Mornings HK

Ep 008: “Will Fashion ever be Sustainable in the Future?”with Kate Padget-Koh and Kanch Porta-Panjabi, Fashionable Futures

Ep 009: “Reducing Fashion Waste and Pollution at Scale” with Christina Dean, Founder & Chair of Redress, Founder & CEO of The R Collective

Ep 010: “Making Fashion Recycling Easy and Rewarding for Parents” with Sarah Garner, Founder of Retykle

Ep 011: “From Print to Digital First – Transformation and Innovation in the world of News Media” with Malcolm Ong, South China Morning Post

Ep 012: “Solving Social Issues through Kindness” with Jeff Rotmeyer, ImpactHK & Love 21 Foundation

Ep 013: “Empowering Women Entrepreneurship in Developing Countries” with Helen McEachern, CEO of Cherie Blair Foundation for Women

Ep 014: “How Press Freedom Concerns Led To The Very First Crowd Funded News Organisation in HK” with Tom Grundy, Hong Kong Free Press

Ep015: “Redefining the future of education” with Natalie Chan, Founder & CEO of OWN Academy

In this episode I’m delighted to chat with Natalie Chan, Founder & CEO of OWN Academy and one of the most inspiring education innovators in Hong Kong. OWN Academy bridges classrooms and the real world by giving secondary school students practical industry experience with companies like New York Times and Cartoon Network, helping them to discover their unique talents and career path. Natalie will be sharing more about their programmes and industry partnerships, the challenges and future for OWN Academy, and her experience and insights from Davos.

What we talked about: 

  • Natalie’s career journey going from corporate to becoming a film producer, to discovering her passion for education 

  • The power of media in helping her create positive impact that reaches many more people 

  • Do 12 year olds kids of this generation really know what they want to do with their lives? How OWN Academy help students discover their talents and the wide range of career opportunities that are available

  • How they are making it possible for secondary school students to get experience working with companies like New York Times and Cartoon Network

  • Natalie’s criterias when choosing companies to work with 

  • OWN Academy’s biggest challenges and goals as a forward thinking education innovator

  • Natalie’s own role models and mentors

  • Her experience at Davos and insights on education and future of work

Natalie’s advice for mission driven creative entrepreneurs:

” Figure out your business model first (…) Ultimately to be sustainable and really make an impact you have to have a business model that supports it, so figure out how to make money. “

End of Season 1

This is the final episode of Season 1 of The Innovate for Growth Podcast. We’re going to be taking a short break while preparing our next season with some amazing guests lined up, including an international children’s character and TV show creator, a Tai Chi master and an author documenting the stories of Hong Kong’s traditional tradesmen and women. Until then, stay tuned!

Podcast Show Notes Ep 003: “The Business of Fine Art” with Jaime Lau, The Spectacle Group

Listen to the full episode on your favourite podcast player:

” You need to be in the right place and know the right people that can help with materialising it, and a series of miracles to make it happen. ” Jaime Lau, Founder & Gallery Director, The Spectacle Group

In this episode, we go into the world of fine art business and will be talking to Jaime Lau, Founder & Gallery Director at The Spectacle Group about how she selects artists and art pieces for her gallery, working with emerging and established fine artists from different categories including glass and photography, and an exciting new documentary she’s working on.

Highlights

  • Criterias beyond visual aesthetics when selecting work for The Spectacle Group gallery
  • Innovation in processes and methodology for Fine Artists
  • How can an artist grow their fanbase – race to becoming not just the best artist but the most well known
  • Developing brand extension and collaborations so that her artists can reach art lovers outside of galleries and putting artists work on products that people can relate to and bring them to people who aren’t normally art lovers
  • Documentary pilot series she is currently working on with The Spectacle Group
  • Jaime’s advice for aspiring artists and content creators

Practical Tip

” The biggest challenge is that things don’t always go according to plan even if you plan far in advance. Just relax, leave things down to its own timing and with the right attitude you’ll always find a way to move forward. “

Links

For the latest exhibitions and more information on artists and art pieces mentioned on the show, please visit:

The Spectacle Group

Instagram: @thespectaclegrouphk

Want a quick preview of this episode?

Is your brand interested in exploring podcasts as a marketing channel?

Brand sponsorship is a great way for your brand to reach and engage with its target audience in a relevant way while adding educational value. For more information, please email info@internetofstories.com

If you’d like to support us on an ongoing basis:

Other podcast interviews from The Innovate for Growth Podcast you might like:

Ep 001: “Should your brand be podcasting?” with Sam Book & Surmayee Tetarbe, Sassy Media Group

Ep 002: “Innovation in Hong Kong – where are we heading?” with Patti Hung & Kate Okrasinski, MAKE Studios

How Brands can fuel the Sustainability Movement and accelerate the achievement of Global Goals

Guest post by Anita Varshney, VP Strategy & Innovation at SAP Next-Gen, a Purpose Driven Innovation University (Edited by Tracy Tsang)

Leading businesses today have mastered building authentic and long-lasting emotional brand rapport with their customers. As businesses around the world join in the sustainability movement, they have the potential to empower communities and impact economies in an enormous way. By instilling a strong sense of purpose and building emotional connection with consumers, change makers are able to lead and fuel these global social movements with their brands.

With ten years remaining to fully realise the transformative 2030 agenda for the UN Sustainable Development Goals, policymakers’ unwavering attention and a laser-sharp focus on the implementation of these global goals are required now more than ever.

Global enterprise leaders can play a significant role in leading climate change initiatives and sustainable transformation. In order to make a difference at scale, every business must commit to putting communities ahead of profits, and incorporate social impact into their business above and beyond seeing it as a tick-box Corporate Social Responsibility (CSR) exercise. Successful brands will be those that continue rising to the challenge to address the big picture issues humanity faces.

So how can brands help to fuel the sustainability movement? Three ways businesses can incorporate sustainability into their brand strategy and inspire businesses to go beyond the traditional role that branding and marketing typically play for businesses.

  1. Redefining brand engagement:

    Shallow engagement driven by “likes” or “retweets” will give way to real engagement. Comments signify a deeper and more meaningful engagement in general, enabling brands to start a dialogue with their community.

    Impact marketing requires going beyond selling the value proposition to selling behavioral change. When it comes to movement building, inspiring people to take action proves most effective. When others amplify your message within their own communities, it leads to greater organic reach and credibility. Whether it’s the investors or investees, the community, or employees within organizations — the collective voice can help tell the story.
  2. Brands can redefine industry standards:

    Brands focused on authentic content and not just influencers will emerge as winners. Stories built on real-life experiences and implementable ideas promote deeper engagement and an opportunity for companies to innovate, develop their own business models, products and services based on real customer use cases.

    These interactions result in lifelong customers, who will engage, give feedback, and join the brand’s innovation community. The passionate, committed employees can then use this feedback as valuable input for the next prototype or idea. This process enables customers to redefine industry standards through crowdsourcing efforts from global community members who care more about the planet and want to lead sustainable lifestyles.
  3. Brands driven by partnerships:

    When sustainable brands come together, they develop alliances within ecosystems of organizations who want to see business as a force for good. They find ways to work together, share and amplify through their networks, and exponentially grow the movement to drive behavioural change.

    Partnerships can successfully amplify messaging for small teams with lower budgets and compressed timelines, as businesses collaborate in the movement to achieve the 2030 Global Goals.

It’s time for us to build purpose into the business model itself and to go beyond a mission-driven, do-no-harm approach to actually creating new value that leaves the world a better place than it found it. Given that the Experience economy is at all-time peak, let us use brands to help maintain wealth in communities, build an inclusive economic system that creates benefit for citizens and the environment.

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Love trying on makeup with Augmented Reality? Now there’s a new way to growth hack for your makeup brand.

Beauty tech has been making giant leaps in innovation in the last few years. From AR try-on apps and websites(L’Oreal/Modiface), smart mirrors(Sephora, Bourjois) for retail, to beauty advisor chatbots, top makeup brands are fast embracing new technologies to improve their consumer experience, engage potential customers and help them make their purchase decisions.

According to Parham Aarabi, founder and CEO of ModiFace, an AR makeup solution provider recently acquired by L’Oreal, conversions can increase by up to 84% when Augmented Reality is added directly in the path to purchase online.

But creating bespoke AR apps are expensive and often does not take into account of when makeup shoppers would benefit from being able to try on makeup products with AR. Getting the app in the hands of makeup sales people or using smart mirrors in retail stores may be helpful but benefits a limited number of store visitors.

The Snapchat AR Lens platform is an incredibly effective way to drive organic exponential growth and reach the 18-24 year old demographic who have Snapchat installed on their phone and are already regular users of the app.

There is an opportunity for makeup brands to tell better stories about new product collections and turn AR makeup try-on into a fun experience by adding some context, e.g. virtual scenes, accessories to set the scene for different styles. Here are some examples (Use Snapchat’s camera on Snapcode to unlock).

  • Eyeshadow try on with snow scene
  • Augmented contouring guide snapchat lens

From our own experiments, we created a lipstick try on lens with a virtual animated background that reached over 300K views organically and was shared over 10K times.

Another application for makeup brands and influencers would be to use it for augmenting makeup tutorials. There are plenty of makeup tutorial videos on Youtube, Instagram and Snapchat, but what’s currently missing is the ability to try the different looks on your own face or a convenient way to follow guided tutorials.

4 ways how Snapchat Lenses can benefit makeup brands

  1. Both user generated content and the AR experience can be shared without customers having to download an additional app in most cases and brand awareness grows exponentially
  2. With each lens having its own Snapcode and URL, it’s simple to promote across your marketing channels both offline and online
  3. Add value to your customer journey by helping with their purchase decision
  4. Ability to offer augmented makeup tutorials and enable consumers to try on makeup artists created looks

Are you a beauty influencer or make up brand looking to use AR to enable your customers to try on products, augment your tutorials and engage the Gen Z? Let me know your thoughts in the comments or email me at hello@internetofstories.com to find out more about how we can help.