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Ep 010: “Making Fashion Recycling Easy and Rewarding for Parents” with Sarah Garner, Founder of Retykle

For those of you with young children, it can be frustrating to have barely worn baby clothes piling up at your house from your kids having rapidly outgrown them.

In the last of our mini series featuring sustainable brands, I talked to Sarah Garner, Founder of Retykle, who started the company to take the hassle out of resale of second hand children’s clothes to make life easier for parents. In this episode, Sarah shares with me more about the environmental issues caused by fast fashion, some exciting innovations and trends that are happening in the fashion industry, how Retykle enables parents to make money while offering a solution for conveniently recycling kids clothes, and her own entrepreneurial challenges as a non technical founder.

Key talking points:

  • How her personal frustration with going through baby clothes quickly as a new parent led to her starting Retykle
  • The definition of ‘Fast Fashion’ and how media and brands play a part in generating the demand for it
  • How Retykle enable parents to make money while providing a convenient solution for recycling kids clothes that no longer fit
  • Challenges of being a non technical founder when optimising and scaling efficiency without a playbook
  • Local consumers’ changing attitude to second hand clothing
  • Growing trend of fashion resellers and brands incorporating sustainability
  • Innovations enabling sustainability happening in the consumer space, rental/reseller business models, and within fashion brand supply chains
  • Simple habits that you can incorporate into daily life with kids to be more sustainable as a parent and cut down on waste
  • Creating a brand community with influencers that stand for values they believe in in order to change consumer mindset at scale

Sarah’s tips for creative entrepreneurs who want to make a difference:

  • Be constantly learning and stay curious
  • Find something that you feel extremely passionate about and a problem that’s worth solving

Click here for full show notes and links for this episode.

Podcast Show Notes Ep 007: “When Creativity meets Sustainability” with Diana Chen, The Purpose Business & Creative Mornings HK

Listen to the full episode on your favourite podcast player:

Start with yourself first.

(On incorporating sustainability into a creative entrepreneur’s life and business)
Diana Chen, The Purpose Business

In this episode, we have Diana Chen, Sustainability Advisor at The Purpose Business and Host of Creative Mornings HK. Being an active member of the creative community, Diana has a unique perspective on the intersection between creators and sustainability. We had a great chat about her work on implementing sustainability strategies for brands, how they can scale environmental impact by making their initiatives more culturally relevant, and habits creative entrepreneurs should adopt to start living and working more sustainably.

In this episode we’ll be talking about:

  • Challenges for brands when implementing sustainability strategies
  • Whether the creative community is also looking to incorporate sustainability into their work more
  • How sustainable brands should go about partnering with artists and creators who are a good fit for their brand
  • Leveraging creators skills in creating appealing products and engaging with their community to scale positive impact
  • How brands are measuring the impact and effectiveness of these campaigns
  • Habits creative entrepreneurs can adopt in order to live and work more sustainably
  • How brands can start incorporating sustainability into their business

Practical tips

  • Start with yourself, e.g. understand how recycling works, get into the habit of separating your trash before taking them out, and immerse yourself in this kind of infrastructure in your daily life.
  • Get clear on your business purpose and mission, identify where on the 3 streams of ESG is most relevant for your business that you want to focus on and prioritise.

Links

The Purpose Business

Creative Mornings HK

Clips and summary from the Innovate for Growth Sustainability Experts Panel

How Brands can leverage innovation and creator partnerships to scale sustainability

Want a quick preview of this episode?

Is your brand interested in exploring podcasts as a marketing channel?

Brand sponsorship is a great way for your brand to reach and engage with its target audience in a relevant way while adding educational value. For more information, please email us at hello@internetofstories.com

If you’d like to support us on an ongoing basis:

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Help us keep the podcast up and running at a high quality.

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Other podcast interviews from The Innovate for Growth Podcast you might like:

Ep 001: “Should your brand be podcasting?” with Sam Book & Surmayee Tetarbe, Sassy Media Group

Ep 002: “Innovation in Hong Kong – where are we heading?” with Patti Hung & Kate Okrasinski, MAKE Studios

Ep 003: “The Business of Fine Art” with Jaime Lau, The Spectacle Group

Ep 004: “Making of the real life Marvel Tesseract and the artist entrepreneurial journey of a world renowned cold glass sculptor” with Jack Storms, The Spectacle Group

Ep 005: “Discovering the Uncharted Territories of Helicopter Aerial Hyperphotography – a story of chance and serendipity” with Antoine Gaussin, The Spectacle Group

Ep 006: “How can brands adopt sustainability and scale positive impact on the environment? ” with Sonalie Figueiras, Green Queen

Ep 007: “When Creativity meets Sustainability” with Diana Chen, The Purpose Business & Creative Mornings HK

In this episode, we have Diana Chen, Sustainability Advisor at The Purpose Business and Host of Creative Mornings HK. Being an active member of the creative community, Diana has a unique perspective on the intersection between creators and sustainability. We had a great chat about her work on implementing sustainability strategies for brands, how they can scale environmental impact by making their initiatives more culturally relevant, and habits creative entrepreneurs should adopt to start living and working more sustainably.

In this episode we’ll be talking about:

  • Challenges for brands when implementing sustainability strategies
  • Whether the creative community is also looking to incorporate sustainability into their work more
  • How sustainable brands should go about partnering with artists and creators who are a good fit for their brand
  • Leveraging creators skills in creating appealing products and engaging with their community to scale positive impact
  • How brands are measuring the impact and effectiveness of these campaigns
  • Habits creative entrepreneurs can adopt in order to live and work more sustainably
  • How brands can start incorporating sustainability into their business

Links

The Purpose Business

Creative Mornings HK

Full show notes and links for this episode

Podcast Show Notes Ep 006: “How can brands adopt sustainability and scale positive impact on the environment? ” with Sonalie Figueiras, Green Queen

Listen to the full episode on your favourite podcast player:

I’m compelled to act because we’ve only got the one planet and we’re destroying everything.

Sonalie Figueiras, Founder & CEO Green Queen and Ekoware

A few months ago we hosted an experts panel on how brands can leverage innovation and creator partnerships in order to scale positive impact on environmental sustainability. Over the last few months we’ve seen climate change issues making big waves in the media as the world becomes aware that it is becoming a global epidemic.

As someone who loves nature, I was curious about the different perspectives on how we can innovate around sustainability and partnerships to scale positive impact on the environment as a brand. Hong Kong has been making huge progress in the sustainable lifestyle and zero waste movement over the last few years, so for our next few episodes, I’m delighted to be talking to some of our panelists as well as sustainable entrepreneurs doing amazing work in this area.

Sonalie Figueiras is the founder and editor-in-chief of Green Queen, Asia’s largest eco wellness media platform, whose health issues led her to discovering the benefits of plant based diets and how it connects with the health of the planet and eventually advocating for social & environmental change and educating the Asia community on sustainability through original, inspiring media content.


In this episode we’ll be talking about:

  • How Green Queen grew from a blog into a full multi channel media company that became the largest eco-wellness platform in Asia
  • How Hong Kong’s behaviour and attitude towards sustainable living and zero waste movement differ from the rest of the world and led to the rapid growth of innovation and entrepreneurship in this area
  • Core driver for the growth of brands incorporating sustainability into their business
  • Sonalie’s favourite brands and entrepreneurs in HK doing amazing work in the eco-living space
  • How vegetarian food and green living goes hand in hand and why she’s a huge proponent of plant based food
  • What the main challenges are for people to adopt a more sustainable lifestyle
  • Sonalie’s prediction on environmental and social changes in the next few years
  • Some ways small businesses and startups can start incorporating sustainability into their business
  • Examples of successful brand partnerships and innovation that are growing positive environmental impact
  • Topics people are most interested in from insight on Green Queen

Practical tips

To start living in a more eco-friendly way, Sonalie suggests making a habit out of the following :

  • Buy less stuff – you need much less than you think you need
  • Increase number of plant based meal per week – make it a challenge with family and friends to explore plant based dining
  • Spend more time in nature
  • Only buy second hand clothes

Links

Green Queen Media

Founded by serial entrepreneur Sonalie Figueiras in 2011, Green Queen is an award-winning impact media platform advocating for social & environmental change in Hong Kong. Their mission is to shift consumer behaviour through inspiring & empowering original content in Asia and beyond.

With 3million + monthly digital impressions and over 25,000 followers on social media channels, Green Queen is the most popular and most visited eco, health & wellness English media magazine and platform in Hong Kong and across Asia.

IG: @greenqueenhk

Clips and summary from the Innovate for Growth Sustainability Experts Panel

How Brands can leverage innovation and creator partnerships to scale sustainability

Want a quick preview of this episode?

Is your brand interested in exploring podcasts as a marketing channel?

Brand sponsorship is a great way for your brand to reach and engage with its target audience in a relevant way while adding educational value. For more information, please email us at hello@internetofstories.com

If you’d like to support us on an ongoing basis:

Become a Fan:

Show your love and support for The Innovate for Growth Podcast.

Become a Sponsor:

Help us keep the podcast up and running at a high quality.

Become a Super Fan:

Get exclusive access to in person Q&A sessions with selected guests each month.

Other podcast interviews from The Innovate for Growth Podcast you might like:

Ep 001: “Should your brand be podcasting?” with Sam Book & Surmayee Tetarbe, Sassy Media Group

Ep 002: “Innovation in Hong Kong – where are we heading?” with Patti Hung & Kate Okrasinski, MAKE Studios

Ep 003: “The Business of Fine Art” with Jaime Lau, The Spectacle Group

Ep 004: “Making of the real life Marvel Tesseract and the artist entrepreneurial journey of a world renowned cold glass sculptor” with Jack Storms, The Spectacle Group

Ep 005: “Discovering the Uncharted Territories of Helicopter Aerial Hyperphotography – a story of chance and serendipity” with Antoine Gaussin, The Spectacle Group

How Brands can fuel the Sustainability Movement and accelerate the achievement of Global Goals

Guest post by Anita Varshney, VP Strategy & Innovation at SAP Next-Gen, a Purpose Driven Innovation University (Edited by Tracy Tsang)

Leading businesses today have mastered building authentic and long-lasting emotional brand rapport with their customers. As businesses around the world join in the sustainability movement, they have the potential to empower communities and impact economies in an enormous way. By instilling a strong sense of purpose and building emotional connection with consumers, change makers are able to lead and fuel these global social movements with their brands.

With ten years remaining to fully realise the transformative 2030 agenda for the UN Sustainable Development Goals, policymakers’ unwavering attention and a laser-sharp focus on the implementation of these global goals are required now more than ever.

Global enterprise leaders can play a significant role in leading climate change initiatives and sustainable transformation. In order to make a difference at scale, every business must commit to putting communities ahead of profits, and incorporate social impact into their business above and beyond seeing it as a tick-box Corporate Social Responsibility (CSR) exercise. Successful brands will be those that continue rising to the challenge to address the big picture issues humanity faces.

So how can brands help to fuel the sustainability movement? Three ways businesses can incorporate sustainability into their brand strategy and inspire businesses to go beyond the traditional role that branding and marketing typically play for businesses.

  1. Redefining brand engagement:

    Shallow engagement driven by “likes” or “retweets” will give way to real engagement. Comments signify a deeper and more meaningful engagement in general, enabling brands to start a dialogue with their community.

    Impact marketing requires going beyond selling the value proposition to selling behavioral change. When it comes to movement building, inspiring people to take action proves most effective. When others amplify your message within their own communities, it leads to greater organic reach and credibility. Whether it’s the investors or investees, the community, or employees within organizations — the collective voice can help tell the story.
  2. Brands can redefine industry standards:

    Brands focused on authentic content and not just influencers will emerge as winners. Stories built on real-life experiences and implementable ideas promote deeper engagement and an opportunity for companies to innovate, develop their own business models, products and services based on real customer use cases.

    These interactions result in lifelong customers, who will engage, give feedback, and join the brand’s innovation community. The passionate, committed employees can then use this feedback as valuable input for the next prototype or idea. This process enables customers to redefine industry standards through crowdsourcing efforts from global community members who care more about the planet and want to lead sustainable lifestyles.
  3. Brands driven by partnerships:

    When sustainable brands come together, they develop alliances within ecosystems of organizations who want to see business as a force for good. They find ways to work together, share and amplify through their networks, and exponentially grow the movement to drive behavioural change.

    Partnerships can successfully amplify messaging for small teams with lower budgets and compressed timelines, as businesses collaborate in the movement to achieve the 2030 Global Goals.

It’s time for us to build purpose into the business model itself and to go beyond a mission-driven, do-no-harm approach to actually creating new value that leaves the world a better place than it found it. Given that the Experience economy is at all-time peak, let us use brands to help maintain wealth in communities, build an inclusive economic system that creates benefit for citizens and the environment.

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