Press "Enter" to skip to content

Ep 010: “Making Fashion Recycling Easy and Rewarding for Parents” with Sarah Garner, Founder of Retykle

For those of you with young children, it can be frustrating to have barely worn baby clothes piling up at your house from your kids having rapidly outgrown them.

In the last of our mini series featuring sustainable brands, I talked to Sarah Garner, Founder of Retykle, who started the company to take the hassle out of resale of second hand children’s clothes to make life easier for parents. In this episode, Sarah shares with me more about the environmental issues caused by fast fashion, some exciting innovations and trends that are happening in the fashion industry, how Retykle enables parents to make money while offering a solution for conveniently recycling kids clothes, and her own entrepreneurial challenges as a non technical founder.

Key talking points:

  • How her personal frustration with going through baby clothes quickly as a new parent led to her starting Retykle
  • The definition of ‘Fast Fashion’ and how media and brands play a part in generating the demand for it
  • How Retykle enable parents to make money while providing a convenient solution for recycling kids clothes that no longer fit
  • Challenges of being a non technical founder when optimising and scaling efficiency without a playbook
  • Local consumers’ changing attitude to second hand clothing
  • Growing trend of fashion resellers and brands incorporating sustainability
  • Innovations enabling sustainability happening in the consumer space, rental/reseller business models, and within fashion brand supply chains
  • Simple habits that you can incorporate into daily life with kids to be more sustainable as a parent and cut down on waste
  • Creating a brand community with influencers that stand for values they believe in in order to change consumer mindset at scale

Sarah’s tips for creative entrepreneurs who want to make a difference:

  • Be constantly learning and stay curious
  • Find something that you feel extremely passionate about and a problem that’s worth solving

Click here for full show notes and links for this episode.

Podcast Show Notes Ep 007: “When Creativity meets Sustainability” with Diana Chen, The Purpose Business & Creative Mornings HK

Listen to the full episode on your favourite podcast player:

Start with yourself first.

(On incorporating sustainability into a creative entrepreneur’s life and business)
Diana Chen, The Purpose Business

In this episode, we have Diana Chen, Sustainability Advisor at The Purpose Business and Host of Creative Mornings HK. Being an active member of the creative community, Diana has a unique perspective on the intersection between creators and sustainability. We had a great chat about her work on implementing sustainability strategies for brands, how they can scale environmental impact by making their initiatives more culturally relevant, and habits creative entrepreneurs should adopt to start living and working more sustainably.

In this episode we’ll be talking about:

  • Challenges for brands when implementing sustainability strategies
  • Whether the creative community is also looking to incorporate sustainability into their work more
  • How sustainable brands should go about partnering with artists and creators who are a good fit for their brand
  • Leveraging creators skills in creating appealing products and engaging with their community to scale positive impact
  • How brands are measuring the impact and effectiveness of these campaigns
  • Habits creative entrepreneurs can adopt in order to live and work more sustainably
  • How brands can start incorporating sustainability into their business

Practical tips

  • Start with yourself, e.g. understand how recycling works, get into the habit of separating your trash before taking them out, and immerse yourself in this kind of infrastructure in your daily life.
  • Get clear on your business purpose and mission, identify where on the 3 streams of ESG is most relevant for your business that you want to focus on and prioritise.

Links

The Purpose Business

Creative Mornings HK

Clips and summary from the Innovate for Growth Sustainability Experts Panel

How Brands can leverage innovation and creator partnerships to scale sustainability

Want a quick preview of this episode?

Is your brand interested in exploring podcasts as a marketing channel?

Brand sponsorship is a great way for your brand to reach and engage with its target audience in a relevant way while adding educational value. For more information, please email us at hello@internetofstories.com

If you’d like to support us on an ongoing basis:

Become a Fan:

Show your love and support for The Innovate for Growth Podcast.

Become a Sponsor:

Help us keep the podcast up and running at a high quality.

Become a Super Fan:

Get exclusive access to in person Q&A sessions with selected guests each month.

Other podcast interviews from The Innovate for Growth Podcast you might like:

Ep 001: “Should your brand be podcasting?” with Sam Book & Surmayee Tetarbe, Sassy Media Group

Ep 002: “Innovation in Hong Kong – where are we heading?” with Patti Hung & Kate Okrasinski, MAKE Studios

Ep 003: “The Business of Fine Art” with Jaime Lau, The Spectacle Group

Ep 004: “Making of the real life Marvel Tesseract and the artist entrepreneurial journey of a world renowned cold glass sculptor” with Jack Storms, The Spectacle Group

Ep 005: “Discovering the Uncharted Territories of Helicopter Aerial Hyperphotography – a story of chance and serendipity” with Antoine Gaussin, The Spectacle Group

Ep 006: “How can brands adopt sustainability and scale positive impact on the environment? ” with Sonalie Figueiras, Green Queen

Ep 007: “When Creativity meets Sustainability” with Diana Chen, The Purpose Business & Creative Mornings HK

In this episode, we have Diana Chen, Sustainability Advisor at The Purpose Business and Host of Creative Mornings HK. Being an active member of the creative community, Diana has a unique perspective on the intersection between creators and sustainability. We had a great chat about her work on implementing sustainability strategies for brands, how they can scale environmental impact by making their initiatives more culturally relevant, and habits creative entrepreneurs should adopt to start living and working more sustainably.

In this episode we’ll be talking about:

  • Challenges for brands when implementing sustainability strategies
  • Whether the creative community is also looking to incorporate sustainability into their work more
  • How sustainable brands should go about partnering with artists and creators who are a good fit for their brand
  • Leveraging creators skills in creating appealing products and engaging with their community to scale positive impact
  • How brands are measuring the impact and effectiveness of these campaigns
  • Habits creative entrepreneurs can adopt in order to live and work more sustainably
  • How brands can start incorporating sustainability into their business

Links

The Purpose Business

Creative Mornings HK

Full show notes and links for this episode